I’ve got news for you, what seems like
a small part of your online business is potentially the
most important tool you have for making money online.
I’m talking of course about
following up with your
customers. One of the most important aspects of your
online business is the ability to stay in touch with
your customers. They are of course the reason you are in
business, so going the extra mile to make them
happy is truly a no
After the sale is complete you know two
things for certain. The customer is interested in what you are
selling, and they are willing to open their wallet. Are you
just going to let such a desirable prospect get away?
Most people do not think about their customers this way,
and as a result, let what could be a lifelong revenue
source turn into a one-time spike in their profits.
follow up is not only a powerful revenue building
tool, but it also adds a personal touch to your business
that customers truly appreciate. You only need to put
yourself in the customer’s shoes to see how powerful
this simple tool can be. Imagine if you received a call
from a shop owner, where only a few weeks ago you made
a purchase, just checking to make sure you were happy.
This would certainly stick in your mind, and when you
looking to make another purchase you would most
certainly go back to that same store before you
went anywhere else.
There are many ways that you can
follow up with both
your present and future customers. Holidays for example
are a perfect time to send a personalized
message thanking a customer for their past
business, and hoping to hear from them again
soon. You don’t have to wait for a special day
however, contacting your customers should be
something that you do with frequency.
This type of frequent contact is great because it helps
to establish a good solid relationship. The more comfortable
someone feels with you, the more likely they are to buy
You may put all the effort in the world into a catchy
landing page and captivating text to draw their
attention to your product, but it is what you say and
how you interact with your customers after they leave
that is most important. This could very well mean the
difference between skyrocketing successes for your
online business, or potential revenue that is lost and
never seen again.
Important is the Follow up...?